Archive for February 22nd, 2013

February 22, 2013

Toward A Solution Oriented Culture

By Jackson M. Henry —-

First Hawaiian Bank’s motto is: “The bank that says yes”. It is one of the most catchy marketing phrase and the most people friendly slogan that any bank has come up with. The slogan expresses the core principle the bank operates on, which very much in line with the famous Hawaiian spirit of Aloha. The word “Yes” in the slogan is a powerful attention grabber which has captivated many disgruntled customers from other “No” banks to move their accounts to First Hawaiian Bank.

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